The Technological Change Of Frito Lay Information Technology Essay

The technical Change Of Frito jell Information Technology EssayThe aim of this answer for is to perform a intimacy take stock of Frito position, by group data, analyzing the denudationings and making suggestions for the best possibility of friendship to be utilized in an establishment. This report chief(prenominal)ly highlights the main external factors that affect the organization, internal acquaintance finishing which builds an organization structure, technological change and some consequential principals on friendship bestowers and draws.The major finding in this report is that the friendship vigilance is a discover to achieving both scalability and headache optimization. noesis management is an attractive concept to legion(predicate) organizations. It champions in down the stairsstanding the require and gaps in noesis by simple analysis and table services in manage up with the globalization. Moreoer, the familiarity leaders and workers pull up sta kes help to put the theories and ideas from papers to real world.FRITO LAYIntoduction stretchThis report mainly foc substance abuses on friendship audit about the external influences on the organization and how knowledge culture enhances the organization structure. Moreover, this report mainly highlights about the technology and how it will revolutionize the comp whatevers culture.BackgroundFrito Lay gross gross sales force is facing an issue with finding and integrating of organization data and guest sales account info. mike Marino, vice president of customer discontinuement, stated that knowledge is trapped in files everywhere. galore(postnominal) sales concourse would ask the companys marketing and operation faculty the same training over and over. And the staff has to perform the same task for endless times. For this reason Mike Marino, integrated a Knowledge entry in corporate intranet. This portal opens gates to entirely sales staff with same information. This i nformation cig bette be sh atomic number 18d and updated at the same time moreover it will be avail fit to any atomic number 53 for any location. This portal was tested with a sales navigate police squad and passed with flying colors.This report does knowledge audit on the knowledge needs and gap in Frito Lay organization. Identified and provided a couple of(prenominal) knowledge audit tools used to gather present knowledge from an organization. Even tools have been mentioned which could be stabilizing for the case study.PurposeThe heading of this report is to generate a knowledge report by study the important external factors that influence the organization, internal knowledge culture in an organization, technology change in an organization and some highlights on knowledge workers and leaders.Current Knowledge position of the Frito LayIn sure knowledge position of Frito Lay has no centralized system and its sales team is not able to merge data of the corporate and the cu stomer account information.Purpose of the organizationFrito Lay falls under a private sector enterprise. A private sector company mainly looks for simoleons for their stakeholders go long lasting sustainability in the commercial market. Their main aim is to take advantage of their opportunities and consider profits as the most important result. The main funding is done by the stakeholders, to enhance the development and outgrowth of the company. The key goal for Private Sectors Company is to make a balance among long term sustainability and gyp term profits. The CEO of the company is mainly responsible for creating a vision to the organization generally he/she would be a highly experienced person in field and is responsible in the achievement of the business (Debowski 2006).The purpose of the Frito Lay is to focus on one single mission to become worlds pencil lead products company for the consumer who focus on convenient foods. They try to offer better opportunities for growth and improvement to their employees, business and the in communities where they work. Moreover, whatever they do, they struggle for honesty and integrity. Frito lays main vision is to improve all their features in which they operate- environment, well-disposed and economic. They try to implement this vision by programs and concentrate on environmental stewardship, steps that benefit society and building a good relationship among stakeholders. Moreover, they not only focus on financial victory of the company besides similarly in reducing environmental footprint by protecting innate(p) resources and using renewable energy in order to reduce toxic emissions.The knowledge environment in which the organization exists external contextWhen organizations ar exposed to external environment, it will go done some changes. There argon many factors the likes of technological changes and globalization have brought many opportunities and caused threats in the grocery (Debowski 2006).Glo balization has provided an opportunity for businesses like Frito Lay to gain access all over the world but besides brought international organizations to the home market which poses a threat to other companies. Globalization allows customers to check prices, run and reviews of the product from many providers before selecting their suppliers. Even if the supplier is at another end of the world could be located and contacted through tele confabulations to meet customer requirements (Debowski 2006).Like discussed before, Globalization provides both opportunity and threat. The threat could be an increase number of competitions means customer are exposed to a wide range of products and services. wherefore we fanny assume that customer wont stick to one supplier as in that respect are many, so customer loyalty cannot be trusted. Since costumer is exposed to many varieties of products, it will in convolute increase the stress on organizations like Frito Lay to be more creative plus mo re responsive to the costs set by the competitors (Debowski 2006).The other external factor that affects organization is the pressure from the stakeholder. Since the enthronement become global, there will be continuous demands from stakeholders to improve market shares, cost reductions and increase in profits. Even technological change is a main factor that effects on business and also helps developing quickly. In case of Frito lay, the Globalization is forcing business to update their technology in order to grapple in the market (Wimmer 2004). Technology has become a foundation to many organizations and work tasks, and allows effective converse and management (Debowski 2006).The organisational structure including the internal knowledge culture fit in to the Oliver Kandadi (2006 p.6) knowledge culture is A way of organizational life that enables and motivates people to ready, share and utilize knowledge for the benefit and enduring advantage of the organization. This culture w as seen in Frito Lay organization which was implemented by Mike Marino, vice president of customer development. The company bought a tool called Autonomy from navigator systems, a search engine that allows users to search information and explore new ideas through intranet sites. By the help of navigator system, new innovative ideas and solutions were developed through combined efforts. Once the system was centralized, knowledge sharing became top activity between staff members with the help of supervisor and leaders. aft(prenominal) the implementation, employees are kept up to date about the issues, events and innovations. This internal culture has boost a regular communications all over the organization which helped openness, honesty and concerned for others is promoted. Knowledge culture allows employees to work together by sharing and learning from their peers and supervisors (Oliver Kandadi 2006).Organizational structure is an influencing element in launching and development of knowledge culture. It defines the way power and responsibility is performed in an organization and also distributes knowledge in a way that it will be easily adopted by the sign. Organizational structure allows employees to be grouped according to their functions or division or both. In Frito Lay, the company grouped sales team as a pilot team for the portal, which helped the firm to understand the new system (Debowski 2006).Knowledge workersAccording to Debowski (2006, p.31) knowledge workers use their heads more than their hands to produce value. Knowledge workers mainly work with their own knowledge to resolve issues or problematic situations. They try to learn new information to reshape their existing knowledge, by doing so they can apply these skills in a variety of areas to resolve issues, generate ideas, or develop new services and products (Prince, 2010). Their job mainly deals on the mental rather than muscle power and is characterized by non respective tasks. They use divergent methods to solve issues and they also have authority to decide which technique to use in order to achieve the success (Prince 2010).In the case study, Frito Lays vice president of customer development, Mike Marino and Price had many types of organizational knowledge (Debowski 2006).Knowledge that may possess many features, characteristics and value of different sources or systems that may be found in the Frito Lay organization.Knowledge that can identify people, groups and organization and techniques to link them.Understand how to carry out difficult task which require analytical skills such as researching, testing and innovating.An ability to observe, estimate and access correct knowledge sources.The sales pilot team was outspread all over the country to collect information from the customers and analyze it with correct resources and then fed top it to the sales people in the organization. This flow of knowledge from knowledge workers to the organization will empower them with choice customer knowledge and competitive intelligence.Knowledge leadersKnowledge leaders are the pillars to the organization and championship of knowledge management in a firm. These people provide the encouragement, set goals and vision to transform the knowledge concept in to a reality. By the circumstances of the organization, the knowledge leaders roles and responsibilities are designed. Knowledge leaders help to build an effective knowledge community. Their roles require them to understand the complex framework of the knowledge operations and ways communication and teamwork is built and strengthened (Debowski 2006). The generic attributes of knowledge leader were they contribute some important attributes which depend on understanding of process, systems and peopleThe main concepts identified within the case study are disciplines of knowledge leadership, like willingness to share knowledge because it is seen as a power and also collaboration of their work with other organizations. Mike Marino acted as a Change Agent as he identified that knowledge was dispersed in various(a) systems across their organization which created complexity for employees to retrieve data freely and there was inconsistency in data too. They solved this problem by sharing the knowledge all over the organization by developing a centralized system (KM portal) for all of their business processes (Debowski 2006).Another prototype that is clear in case study is generic attributes of the knowledge leader, for instance selecting an appropriate sales pilot team and sending them with knowledge management portal support across 10 different cites to by measuring up their capital punishment with the normal teams which displays the qualities of strategic visionary and knowledge executor attribute of the knowledge leader (Debowski 2006).TechnologyTechnology is a main factor that brings out a huge positive diversion in an organization and also helps developing it growth rapidly. I n case of Frito lay, due to no integration between business process for finding and merging data of cooperate and customer account information. After the implementation of Knowledge management system (KMS) it become a basic foundation to the organizations and work tasks by providing an effective communication and management (Debowski 2006).KMS provides a unified and functional platform in an organization on which many other knowledge activities flow and interconnect. It offers knowledge capture and sharing freely, readily and openly to all the stakeholders across the organization. Moreover, it also offers a channel to an individual user to acquire a document, send, share and create knowledge to meet the priorities of the organization. Basically there are four components in KMS Business process management, pith management, Web electrical capacity management and Knowledge occupation management. In case of Frito Lay, they have built knowledge management portal on the corporate intra net. It acts a centre point of access to various sources of information and offers individual access too. This type of system falls under content and business process management (Debowski 2006).The content management system is an intellectual content in KMS. It allows users to retrieve knowledge on special(a) theme and topic from the KM portal. It allows a wide range of strategies of indexing, storing and organizing the knowledge that are linked in KMS. Business process management defines the processes that are needed for an organization. Like in Frito Lay, these systems are linked to a knowledge management practices so that employees of the company have the access of accurate and up to date data to build up their knowledge (Debowski 2006).Knowledge resources and knowledge-sharing practicesOne of the core practices in knowledge management is knowledge repositories and knowledge sharing (Debowski 2006). Typically, knowledge repository outlook is like another web-based index. It prov ides many options to the users to explore with the main menu that offers wide range of access to the recognized knowledge resources from internal and external to the organization. Repositories act as a connection between the user and the core knowledge, working as a single point of entry to support users finding required information across the organization and also other organizations (Annunziata abscond 2002). Through repositories knowledge is shared among users, sharing knowledge has become institutionalized and ends up becoming a part of the routine daily life (Barnes 2002).The repository system used by the Frito Lay sales force was Autonomy. This system was acquired from a consultancy, Navigator systems from Dallas. This tool enables users to search all the way through various repositories like internet sites, spreadsheets and power point presentation (Huysman Writ 2002). It supports many salespeople to get all world-shaking information from a variety of sources which allow them to achieve all the different data sets through one picture. Furthermore other features that we can see in this tool are it links the organization data with internal sources and outside too, it is a search service that helps people to find data that is required and it also help to record solutions and best practices of other so that it can be shared with others (Barnes 2002).Knowledge needsThe main goal of knowledge needs is to identify accurately about the knowledge the organization, its team and its people need at the moment and the knowledge they capacity need in the feature to achieve their goals and objective. The rising strategy of an organization is enhanced due to knowledge needs analysis. This analysis can also find out the staff skills and capability of improvement needs and opportunities for training and developing, team spirit and relationship with staff, subordinated and peers (Ovio Komi-Sirvi 2002).Knowledge gapsA gap between the ideal world and the existing kno wledge world is known as knowledge gap. Gaps may obstruct innovations, opportunities for organization improvement or impede technology implementation Often, the get-go task is to review the about the existing knowledge in the organization and then analyze who has it, where it is and which jobs the knowledge is used in. Moreover, when knowledge gaps are visible then it gives a confidence in decision making. It is important to identify knowledge gaps of two forms of knowledge, explicit and tacit knowledge (Debowski 2006).According to Lin, Yeh Tseng (2005 p.3) knowledge gaps can be viewed in four different sentiments strategic aspect, planning aspect, perception aspect and implementation aspect.Strategic aspect This type of knowledge is necessary for the improvement of the organization competitiveness.Implementation aspect Implementation of knowledge management. political platform aspect The plan of knowledge managementPerception aspect To improve the organizations competitiveness a s perceived by the top managers and employees.QuestionsWhat categories of knowledge do you use in your organization?How do you use from each one of that knowledge?From how many sources can you acquire the knowledge?Apart from yourself, who else use this knowledge?Is a specific knowledge is restricted to specific users?JustificationFor the first question, it was important to know how knowledge was divided into the firm and how many categories are present for the employees and teams in an organization.For the second question, how organization utilized that knowledge, for instance whether there are any restrictions or no restrictions.For the third question, how does the organization acquire knowledge, like internal and externally.For the fourth question, by for the organization and its people, is that knowledge is utilized by other organization? Or it is used by the suppliers or other external factors.For the final question, are there any security constraints in the company, if ther e are then why those constraints.Knowledge audit ToolsAccording to Ramalingam (2006 p.13) knowledge Audit offers a framework for gathering data, synthesising findings and making suggestions about the best way forward for knowledge and learning initiatives against a background of the broader geomorphological and policy factors affecting an organization.In Frito Lay, the sales team has been given access to portal with different content as well as research abstracts, which was called as a performance scorecard (Chowdhury 2006). It is to evaluate the performance of the account. This tool comes under the balanced scorecard approach for measuring the performance on the four key aspects financial investment, internal process, customer/stakeholders expectation and focus on learning and growth. This tool will help in measuring the performance of the employees and help in providing results on how effective the company is operating.The tools of knowledge audit areKnowledge Gap analysis This t ool shows the gaps that hold back technology implementations and hamper opportunities and relegate innovations.SWOT analysis It is a strategic planning technique that is applied to calculate the strengths, weaknesses, opportunities and threats included in a project or an organization.Knowledge Taxonomy it regulates a construction of knowledge map by describing an organizational knowledge and relationship.Exit Interviews When an employee is leaving a company forever, then he/she will be winning knowledge along with them. So this tool will help to document that knowledge so that it can be utilised by other employees.Questionnaire A research in conducted with a series of questions for the purpose of gathering data from large number of respondents.RecommendationsKnowledge portal has do a huge residual to Frito Lays sales team. The portal acted as a central point for the whole organization by providing quadruplicate resources as it provides an essential way to capture information. T he implementation of portal has brought a lot of profits and made their work easy. However, this is the beginning stage of the progression and still a lot to come.Since the portal is implemented in only to team it is recommended to add its functional to other employees across the 3 divisions. Moreover, it would be better if this is added to their customers like supermarkets as it would help them to synching their knowledge with the organization for co promoting and co merchandising of products together.In future, the organization might implement other knowledge management systems like Web Content Management and Knowledge masking Management. Web content mainly deals with building an effective website structure through which users may access to the KMS Frito Lay can have advantage with this system as it will provide a direct communication with the client side. It will provide an easy user interface and it would even benefit the consumers too. Knowledge application management system w ould provide users with applications like word processing and emails. These applications will help the staff creating knowledge. final stageIn conclusion, knowledge management is the key to every organization for opening a door full moon of opportunities and possibilities. KM portal has become a PepsiCo project as it has helped in improving employee retention rank and the efficiency of the companys operation too. Frito Lays sales team is able to capture the specific information of the corporate and customer sales account information from any location. It has reduced inconsistency and duplication of data which reduced the execute of same tasks over and over.Knowledge management is an attractive concept to many industries. It helps understanding the needs and gaps in knowledge by simple analysis and helps in coping up with the globalization. Moreover, the knowledge leaders and workers will help to put the theories and ideas from papers to real world.