Strategic Management Essay Example | Topics and Well Written Essays - 1000 words - 9

Strategic Management - Essay Examplestores is able to pass on the benefits of piteous cost in terms of onto the customer, and this policy has earned them rich benefits, especially during post war periods and recessionary times. basically this is a food and grocery store, having its take in branded goods. Most of their products are their own labeled brands, and perhaps, there would only be one or two other kinds of competing brands for each kind of product. While this restricts the picking of customers regarding variety, it induces greater sale and movement of goods. Thus, the need for having a large number of tagged brands (which may non even be moving products) is obviated, and only products that sell fast are kept on pallets. by chance one of the distinguishing aspects regarding Aldis type of business is that goods are stocked in pallets, customers pick up their indispensable items from these pallets, and load into their trolleys, which are to be compulsorily exampled after paying a refundable token towards use of trolley. After the pallet is empty, these are again refurbished, and the process goes on. Most of the products found are Aldis own labeled and branded products, and not much of other competing products or brands are found in Aldi stores. This reduces broth carrying costs and the economic risks of having to stock a large number of brands, which may or may not sell. The impact of using Value Chain Analysis byis that it provides cheaper products to the consumers. In the past months, according to the join for Retail Studies, (2006) the cheaper products that Aldi gave the consumers impacted both the two biggest supermarkets in Australia, the Coles Myer and Woolworths. The companies came up with different strategies like Everyday low pricing (EDLP) and Save Everyday strategies. (Undertake a full value chain (complementors) analysis of the Australian supermarket patience and its implications on the each of the three super market chains (Woolwoths , Coles and Aldi) 2009, para.19).The