The History Of Genting Malaysia Berhad Tourism Essay

The History Of Genting Malaysia Berhad Tourism EssayGenting Malaysia Berhad was erstwhile known as Resort worldly concern Sdn Bhd, which was a sh be trammel private inn, incorporated downstairs the Companies Act 1980, on 7 whitethorn 1980. The name was changed into Resort World Bhd from 1989 2009, being a public c in aller and lastly known as Genting Malaysia Berhad. In 1989, Genting Malaysia had be obtain an entire gaming, hotel and go back-related trading operations club. Sh ars of Genting Malaysia have been listed on Bursa Malaysia since 22 December 1989. Genting Malaysia has involved in blank operate and hospitality vocation field for e trulywhere 45 years, such(prenominal)(prenominal) as theme place, gaming, hotels, seaside resorts and entertainment. It has a loyalty card programmed named Genting World gondola card which contains over 3.3 million members al 1 in its Malaysias operations.The top business in the comp whatsoever is Resorts World Genting. It is a great place for family leisure and entertainment resort. It was situated at the top of Genting Highland and having around 19 millions of call downors annually for the past five years. The resort there has six hotels which ar Highlands Hotel, Resort Hotel, Theme Park Hotel, Maxims Genting, Genting Hotel and introductory World Hotel. There 10,000 over paths prep ard for the subvertors time by time. Theme parks (including open air and indoors), eat restaurant, mega video displays and many more than than(prenominal)(prenominal) entertainment are all arrive at at one localization principle.Genting Highlands Resort was voted the Worlds leaders Casino Resort at the year 2005, 2007 and 2008 and Asias confidential information Casino Resort from 2005 to 2008 by World belong Awards. Located close to Resorts World Genting, the in operation(p) business of Awana Genting Highlands golf game terra firma Resort too owned by Genting Malaysia. It has devil chains named Awana K ijal Golf, marge Spa Resort and Awana Porto Malai located at Terengganu and Langkawi subsequently, which are both twain beautiful seaside. First World Hotel has won the worlds tremendousst hotel with 6,118 styles as enter in the Guinness World Records and Ripleys Believe It or Not. Genting Malaysia did an equity investment on the Star Cruises Limited (the atomic number 82 cruise operator of Asia Pacific) by 19.3%. make-upal ChartGenting Malaysia Berhad is a profitable scheme. Its common economic consumption as new(prenominal)s companies is to unifying(a) its people and forces. It coordinated their workers to work together for a common purpose to give the surmount operate and entertainment to customer as possible. With the organization division of labor function, it leads to greater efficiency in their workers performance in different categories and fields. Furthermore, an organization chart shows the hierarchy of authority through the chain of command (from the comma nd from the board of authorities to the presidents and lastly to the workers). Genting Malaysia Berhad is accessing the wide queer of control as shown on the chart above every part was under the control of a chairman/chief executive- suntan Sri Lim Kok Thay. Next, this gild has fallen on the functional structure. The workers are all grouped under the categories of similar work peculiar(a)ties to ease the management of the whole organizations operation. Every subdivision has their own specialized professionals in rule to carry out the labor given. On the same time, Genting Malaysia Berhad is a mechanistic organization. Its authority is centralized and holdees are closely supervised in carrying out every specific job. For examples, reports are take for any operations carried out. With the centralized hierarchy of authority, any bidding given by the chairman needed to be followed. True too that theres a lot of rules and procedures desex by the company to obtained discipline d workers. For instance, earn essential be written for requesting a lift and workers are needed to give reasons for why are they late and hand in a formal letter after that. Specialized task is a must for every department in launch to run the organization smoothly. In the other side, it would be something special that in a mechanistic company, it has a wide span of control and flatter structures. Genting Malaysia Berhad undergoes differentiation as the organization are somehow operating under their own functions and do not need to work together to achieve the same purpose. It has a astronomical organizational size as there are approximately 19,000 of regular employees working under their organization.Chairman Chief ExecutiveTan Sri Lim Kok Thay substitute Chairman of the BoardTun Mohammad Hanif bin OmarDirectorTan Sri Alwi JantanDirectorMr. Quah Chek depose buoyDirectorTeo Eng SiongDirectorTan Sri mohd Zahidi bin Hj ZainuddinDirectorTan Sri Clifford Francis Herbert fourth-y ear guilt chairperson- eService Rick ManagementMr. Thomas Ng Seng Siew sr. Vice President- Human ResourcesMr Eddie Teh Yong TengChief Financial OfficerMs. Koh Poh YongExecutive Vice President Resorts OperationsDato Kevin Sim Kia JuPresident Chief Operating OfficerDato Lee Choong Yan cured Vice President Finance Corporate AffairsMr. James Koh Chuan Seng cured vice President Hotel OperationsMr. Edward Arthur HollowaySenior Vice President- Casino hostage OperationsMr. Lim Eng MingSenior Vice President- Public Relationship CommunicationsDato Anthony Yeo Keat SeongSenior Vice President- Casino Operations-Mr. Aaron Chia Khong ChidSenior Vice President- Casino MarketingMr Leow Beng Hooi be after and Strategic ManagementBasic Strategies hired to respond to uncertaintyThe Genting radical was found in 1965 by Malaysian entrepreneur the late Tan Sri Lim Goh Tong. The group has over 26 years of experience in developing, operating and marketing cassinos and integrated resorts in dif ferent parts of the world. This company is using prospector strategies to do their business.Genting group has more than 26 years of experience in developing, operating and marketing gambol gambling cassinos and integrated resorts in different parts of the world, It a identical includes the Americas, Australia, Malaysia, the Philippines, capital of Singapore and United Kingdom. Genting Highland is the sole(prenominal) one legal casino in Malaysia. It has been voted Malaysias leading corporation and one of Asias trump(p) managed multinationals. The groups integrated resort is Resorts World Genting, formerly known as Genting Highlands Resort.Genting aggroup is respond in prospectors. Although their main activities are casino and theme park but this company try to develop in others part. Genting classify starts to open concert shows, hemangioma simplex Farm, food beverage and retail shopping in Genting graduate(prenominal)lands Resort. It is one of the approximately(pren ominal) usual tourist destinations in Malaysia. The Genting multitude has since expanded and diversified into other activities including visualizetations, properties, power generation, oil and gas, e-commerce, information technology and biotechnology. This company brave in trying untried things and allow not let its harvest-festival go bad on a point.Genting Highland Resort is under Genting group, it alship undersideal show the prosperity of Malaysia during public holidays. To be a successful company, Genting Group must find an efficient and effective strategies to run a its own company .The Genting Group are responding in prospectors as their company basic strategies. It way of life that Genting Group pass on bring more values to customers and do the beaver in future.Establish Vision and MissionMissionThe purpose of Genting Group are 1. Always care in changing demands of their customers and excel in providing quality products and services to indulge customers wants.2. Promise to innovation and the utilization of new technology to achieve competitive advantage.3. Be responsible in hark back a rational return to their shareholders.4. Emphasize in personnel policies which love and reward performance to make them better. Encourage contributions of employees and translate proper training, culture and opportunities for career advancement.5. Be a responsible corporate citizen, always change magnitude corporate governance and transparency.VisionThe Genting Group wish to be the leading multinational corporation committed to increment value of shareholders and keep maintaining long sustainable rise in their core businesses.SWOT ANALYSISStrengthsIn 1997, Genting Highlands resort has launched a Skyway cable car which was further boosted its readiness suck inion. The Genting Skyway acquired the Worlds Fastest Mono Cable Car System with a speed at most 21.6km per hour and the long-acting Cable Car in Malaysia and due southeast Asia. In fact, a lo t of transportation is available, such as rental car, taxis, express bus, limousine coaches, shuttle services, or require helicopter.Genting Highlands Resort possesses five hotels, namely Genting Hotel, Highlands Hotel, Resort Hotel, Theme Park Hotel and First World Hotel and twain apartment blocks, Ria and Kayangan Apartment at the hilltop and Awana Genting Highlands Golf and Country Resort. All these hotels are offer comfortable housing and exquisite cooking. excessively, large shopping malls are there for the visitors to grab anything that they wish for.Today, Genting Berhad is a multinational corporation in Malaysia that has been recognized by various organizations for its representative leading and management. Besides, Genting Berhad was acknowledged as the No.1 Leading caller-up driveway daybook 200(formerly Far Eastern Economic Review 200). Genting Berhad was likewise rated No.1 in Malaysia and No.2 in Asia for Overall Best Managed social club for the Decade by Asi a money and No.5 in Best Corporate Social Responsibility.Furthermore, Genting is a good choice for a stroller family and children because of the present of outdoor theme park and indoor. The theme parks offer unique experience of snow villages and haunted adventures that tidy sum satisfy every pleasure seeker. Foe the cyber addict, Genting provides the most up-to-the-minute cyber games in the cyber. In addition, the casino in Genting which is the only legal casino in Malaysia is the most quarterion to the adults because all the popular gambling games are provided included Chinese games.WeaknessesNext, one of the businesses running in Genting such as casinos digest only participated by non-Muslim because it locates in an Islamic country. Therefore they lose a large amount of customer.Lastly, in order to provide the best goods and services, the equipment of the hotels, and the unattackablety plan to make customer feel convenience, their cost to run out these services is large.Oppo rtunitiesGeographically, Genting Berhad located in a peak of Titiwangsa Mountain, with an altitude of 2000 meters above sea aim. Genting is surrounded by a flourishing green forest in its valley, the characteristic feature of equatorial region. The distinguishing feature of Genting is the soothing temperature which in amid 16 to 23 gunpoint. The climate is usually refreshing and frore, habitually dusky and misty thence it provides a natural feel of air conditioning. In addition, the scenery from the peak offers an unforgettable experience of enchantment. These virtues attract the native move which offer them peacefulness that lack in the dusty city. These benefits will attract the tourist and foreigners come over and growth their revenue.Besides, Genting locates within Titiwangsa Mountains and between states of Selangor and Pahang of Malaysia that is genial by car. For example, we have to spend an hour to r for each one there from Kuala Lumpur. Alternatively, we can choose the cable car called Genting Skyway (3.38 km) which is used to be the alacritous in the world and South East Asias longest gondola lift. It is leads to the world growth in Pahang increased from 1288376 to 1534800 since year 2000.ThreatsFirstly, Genting have to face the take chances of landslide because its company located at the hilltop. For example, theme park and casino are running at the hill. Due to the Gentings location, government has no budget to build them an electrical source and water. So, the company has to make it by themselves.Besides, gambling is a high profit business. So, a lot of competitors of Genting Company, for example china and Singapore want to open a legal gambling as well as the hotel for the gamblers to attract them. If the scenario is as mentioned, the profit which is originally can earn by Genting Berhad around the South Asia, now has to divide into several(prenominal) parts.The Casino de Genting is a survive for the Malaysia government and it is o verly a threat. Genting support government partaking in the casino industry is restricted, it will be a chance for them to divert investments in other Asian country with more open gambling laws such as the Philippines is a good location to choose. So, Genting Berhad will lose the opportunities from government. Hence, the revenue of Genting might be decline.Besides, the price and services that charge to the customers is higher than normal company because of the company located at the hill. The cost to run out the goods and services at the hill is likewise high.Grand dodgeThe grand strategy used by Genting Berhad is growth strategy. It athletic supporters them to become one of the largest conglomerate companies in Malaysia. It provides detailed information rough Gentings showtime few years, and the effects of the companys founder Tan Sri Lim Goh Tong entrepreneurship and leadership. Since then search how Genting ex played to a variety of related and non-related business, as a s trategy to expand its business operations in the domestic and international markets. It also details the growth strategy by the industry in each entry.Moreover, The Genting Berhad is a major player in Asia, but the owner of the $ 5.5 million Resorts World Sentosa in Singapore is seeking global growth with line investments in the U.S. Genting recently paid $236 million for nearly 14 domain on the Miami waterfront. There are nearly 30 years of casino experience in hotel management, industry veteran, has join Genting Singapore in 2010 to instal up the casinos marketing team, in its flagship property, Resorts World Sentosa the city-state licensed casinos.On the other hand, Genting Berhad is eyeing casino opportunities in the highly regulated Japan or South Korea after building up a war chest of more than RM13bil to fund its expansion programme. RM13.2bil of Genting Bhds cash and cash equivalents on December 31, 2011 (fiscal 2011) RM11.9bil intrust balances and deposits, money mar ket instruments, while the remaining RM1.3bil. It can also produce more cash flow each year more than RM500mil. The Group has considerable stash funds to finance its expansion plans, but obviously, this is not complacent to rest on their laurels, it has just announced plans aid occupation in Singapore permanent securities, in order to raise more funds.In conclusion, by using the growth strategy, Genting Berhad able to produce high quality products, good performance and provide the best service to customers. competitive strategiesThe competitive strategy used by Genting Berhad is differentiation strategy. This competitive strategy is to offer products or services that are unique and directed to customers who are price insensitive.Genting Berhad is well-known and has wide market.Genting Behad has a large target.Five altitude Resort Hotel, Genting Hotel, Highlands Hotel, Resort Hotel, Theme Park Hotel, First World Hotel in 2004, compared to the overall average of 84% occupancy rate and average room rate of RM89, 77% and RM78 respectively 2003years. During the year, the Group continues to bring up its products and facilities, in order to attract new and repeat resort visitors. Genting Hotel, two floors were converted to the proverb of the club was originally called the elite club. This hotel within a hotel concept features two villa suites, 50 suites, 11 executive suites and 39 executive suites, business oculus pass ons, private VIP check lounge and a unique dining and entertainment facilities . These contemporary intentional private suites offer luxurious creature comforts and state-of-the-art in-room facilities as well as personalized butler service, designed to premium guests and business travelers.The geographical reach of the Internet enables distant competitors such as what Singapore and China want to do, where they want to open a gambling area for gamblers as well as the hotel to bring controversy into the local market, or even an indirect competi tor to compete more directly with Genting Company. However, Genting Highland is under individual land, so it doesnt have any problems since it is a monopoly type of company.There have own websites and other IT facilities, such as hotels, gambling machines, Genting World Co., Ltd. to expand its products and services, and to provide new products, to provide a differentiated product, depending on the target market. For example, the First World Hotel is a high-end market of the mid-market customers, Genting Highlands Resort. Through its Web site, customers can choose what is the best product to suit their taste and budget.Genting World Card members can get more loyal members and reward them with valuable advice and privileges as long as the use of the card any the Genting products and services.In conclusion, Genting is using differentiation competitive strategy in their business. By using this strategy, they can keep improving their service and get the competitive advantage in future.Re commendationRecommendations on utilizing the strengths of Genting Malaysia BerhadFor strength, Genting Company should enhance the security measures in their transportation facilities. As people know, Genting is very well-known with Skyway cable car which is known as the Longest Cable Car in Malaysia and Southeast Asia .But however, some people will insist to drive there rather than utilizing the cable car. This because people will assume that the Skyway cable car is not really safe as the security measures are not strong enough to support their weight .Hence, people will choose not to utilize the speediness.For the second strength, Genting Company possesses many hotels to attract customers. Besides comfortable housing and scrumptious food, Genting Company should build in more entertainment corners for their customers. For example gym room for customers to work out meanwhile to release stress, coffee room to give customer a small corner to relax and interact with each other, spa t hat allows customers to enjoy and release themselves, swimming pool and so on. All these facilities will definitely attract more customers to come over.In addition, Genting should use their names of becoming the initiatory Leading Company Street Journal 200(formerly Far Eastern Economic Review 200) to become the 1st company in the world instead of Malaysia. Genting should eventually improve their leadership and management to achieve the goal. For example, Genting Company should give their workers more training and therefore self development of every worker whitethorn occur.The location where Genting Company has now is totally a good strength for their company to attract customers. The flourishing green forest around them and the soothing temperature in Genting is one of the main attractions of Genting. To attract more people for coming to Genting, Genting Company should enhance the great environment that they already had now. Genting Company should emphasize more on the environmenta l problem so that the environment will always be the one who can attracts customers to Genting.Moreover, Genting is the best choice where every people can go no matter the young or the old people. For young people, they can enjoy the theme park to the extreme high level while for the elders one, they can pay a visit to the casino .The casino is one of the legal casino in Malaysia and hence Genting should eventually upgrade it to attract more customers to come over . As a result, Genting should employ more workers to work in the casino and give them some intensive training to show their professionalism to the customers.Recommendations on utilizing the opportunities of Genting Malaysia BerhadThe wear in Genting is one of the best opportunities among all the others which eventually attract people to Genting. The cold weather in Genting is rarely found in Malaysia and even other places which are not higher than 26 degree Celsius and not lower than 14 degree Celsius. This perfect weathe r makes people wanted to pay a visit to Genting for entertainment due to the hot weather in Malaysia or passing cold weather in other places.Besides that, the location of Genting also becomes one of the opportunities for Genting. Genting locates within Titiwangsa Mountains and between states of Selangor and Pahang which is not that for from every state so that people from every state are able to come over. Moreover, the location is accessible by car which gives another convenience for people to come over. As a result, people can easily travel to Genting as they want due to the convenience that Genting have.Recommendation to overcome weaknesses of Genting Malaysia BerhadAs we analyzed, the first weakness of this company is one of the business running in Genting like casino is not suitable for non-Muslims. There is no certain ways to cure this weakness as it is related to spectral issue. Meanwhile, Genting can set up more business centre which suits everyone even every religious to replace the loss of customers and income.Large costs to run out the best goods and services are also one of the weaknesses for Genting. Genting should try to adjust their congenital and external expenses to save for other usage. For example, they can find some company to sponsor their costs for certain activities such as live shows and concerts. It can squeeze the burden for Genting.Recommendation to overcome threats of Genting Malaysia BerhadAs stated in the SWOT analysis, the first weakness is the risk of landslide because Genting is located at the hilltop. To overcome this weakness, a retaining wall should be built. A solid, well-designed retaining wall should do by strong and reliable materials. The stability of the wall can increase by the drainage materials behind the wall. Besides that, a diverting debris pathway can also prevent landslide. It can create with the help of retaining wall.Besides, the next threats are the new entrants from foreign countries such as Singapore and China. To counter this threat, it is crucial to stress out the competitive advantage having by Genting which is the weather and location. For those new entrants, they may not have the unique weather that Genting has. So, the competitive advantage of Genting needs to be stressed that it is a best place to have the theme park excitement and accommodation hotel with the cold weather as its located at the hilltop. Apart from this, Genting seems to have a good and strategic location. This is because it is located almost the middle of Peninsular Malaysia. The primal thing is, Genting is a place that would not miss out whenever tourists visit Kuala Lumpur because it is very near.Lastly, the price and services that charge to the customers is higher than normal company. This may lead to decrease in consumption by customers. In order to overcome this problem, Genting should consider adjusting the fees and charges. They can try to conduct some special activities with lower charges or pro motions during holidays or specific festivals to attract customers in order to increase revenue. As a consumer, people will be easier attracted and tend to spend more when these activities with lower prices is conducting. It also purposely will increase companys profit. Genting should also take note that high prices of goods and services will reduce the demand from customers.ConclusionIn conclusion, the attraction of Genting Highland is known as the Fun City above the Cloud due to the refreshing weather. Genting Group comprises four listed entities such as Genting Malaysia Berhad, Genting Plantations Berhad, Genting Singapore Plc and Genting Hong Kong Limited. According to the latest information, in December 2006, Genting Group won the tender in obtaining one of two Singapore casino licenses to build a resort, called Resorts World Sentosa, which is under Genting Singapore. The bug out is to create a symbol major tourist attraction for the well-off Asian tourism market. In 2007, Ge nting Plantations try into biotechnology to develop labyrinthian genomic processes and naturally occurring processes for alternative energy resources through an equally owned joined venture with Synthetic Genomics. In September 2010, Genting New York won a bid to build a racino at Aqueduct Race Track in New York City, this is the first step of a planned expansion in the United States. In June 2011, Genting UK was awarded a casino license for a 55,000 sq-meter mixed-use facility in Birmingham. The development is in partnership with the NEC Group. In Malaysias Leading 100 Graduate Employers Award 2011, Genting Malaysia Berhadis one of the Top 10 Leading Employers and also becoming the Winner in Leisure, Travel and Hospitality sector which is awarded by GTI Media and trendence Institute. In the Malaysia 1000 Awards, Genting Malaysia Berhad has been awarded the Industry Excellence Award Hotel sector 2010/2011 by BASIS Publications House Sdn Bhd Malaysia National News Agency (BERNAM A).Genting Group is making Malaysia major in offers a wide range of facilities, entertainment, and others. Besides that, Genting Group has almost US$46 billion at 31 May 2011 in combined market capitalization. Genting not only popular in Asian, it also has a lot of product spread all over. Without doubt, Genting is a good image company.Reference and Appendiceshttp//www.gentingmalaysia.com/malaysia_workplace.htmhttp//www.genting.com/groupprofile/rwb.htmlhttp//www.gentingmalaysia.com/profile.htmhttp//www.gentingmalaysia.com/bod.htmhttp//www.theofficialboard.com/org-chart/resorts-worldhttp//nurinabalqis.tripod.com/id14.htmlhttp//essaysforstudent.com/Business/Genting-Group/5284.html (function() var scribd = document.createElement( record book) scribd.type = text/javascript scribd.async = true scribd.src = https//www.scribd.com/javascripts/embed_code/inject.js var s = document.getElementsByTagName(script)0 s.parentNode.insertBefore(scribd, s) )() http//www.reportlinker.c om/p0794400/Genting-Malaysia-Berhad-Company-Profile-and-SWOT-Analysis.htmlhttp//ebookbrowse.com/genting-berhad-swot-analysis-bac-pdf-d275936981